Aggregator enterprises (AEs) act as vital conduits, sourcing products such as handicrafts and agricultural produce from rural and semi-urban nanopreneurs and connecting them to broader national and international markets. However, they serve a multifaceted purpose which goes beyond mere market linkage. By working closely with marginalized populations in India, these enterprises play a crucial role in their social upliftment and economic inclusion.

Perhaps most uniquely, these organizations serve as key links in preserving India’s rich tapestry of age-old traditions and indigenous knowledge. They work with communities still engaged in sustainable and inherently climate-resilient traditional agriculture, crafts and other practices, ensuring the continuity of India’s diverse cultural heritage and safeguarding of traditional know-how.

With support from GAME and BMGF, the MAAE program focuses on those AEs which are dedicated to collectivizing and empowering women nanopreneurs in marginalized communities to maximize social impact. Despite their immense potential to bring lasting, transformative change to women nanopreneurs in their value chains, these triple-purpose organizations remain largely unrecognized. Among their many challenges lies one regarding their ability and capacity to leverage technology to reach a wider market across the country and even globally. The MAAE program recognizes the transformative potential of e-commerce platforms in strengthening economic opportunities for larger AEs and consequently, for the thousands of women nanopreneurs in their value chain.
We are currently working with 10 AEs for the market acceleration program which is being delivered through group workshops and tailored mentoring support. Another key aspect of the program is onboarding of the AEs onto the Amazon India platform.